What started off as a vintage clothing store in 1996 has grown into what the Trashy Diva brand is today. With countless original designs from Head Diva Candice Gwinn over the years and five locations in New Orleans, our company continues to grow and expand year in and year out. Not only does Trashy Diva have a strong local presence, but also a bustling online business and wholesales to well over 50 boutiques worldwide. Trashy Diva plans to open more stores in other cities in the near future!
Trashy Diva first opened in 1996 and the website began in 1997. Trashy Diva started as a vintage clothing only store and grew into a blossoming clothing company with the addition of a 2 piece clothing line in 1999. The clothing line was expanded in 2000 to include 6 additional designs. Since then, the clothing line has been available in several other boutiques around the world.
We regularly get asked about the name. Trashy Diva was named nearly 20 years ago (before most people ever heard the word DIVA and certainly before it was common). The name was inspired by an article in W magazine about vintage starlets including Marilyn Monroe and Jane Mansfield. We regularly get questioned about “why Trashy”? The Trashy part of the name expresses two different ideas to us. At the start, we sold only vintage, so the idea was that found objects (aka some people’s unwanted items ‘trashy’ ) could be made beautiful and and stylish. Another reason Trashy Diva appealed to us as a name was that it expressed an idea of an irreverent beauty- the girl who doesn’t always follow the rules!!
Meet the Owner/Designer:
Nineteen years ago, Candice Gwinn moved to New Orleans from suburban Atlanta with a bag of vintage clothes and $5,000. She opened Trashy Diva with a partner in a small shop on Decatur Street.
Trashy Diva began selling mostly vintage styles from the 1970s and '80s and later moved on to selling high-end vintage clothing and jewelry. It was after realizing that customers were loving the looks and styles of the 1940's and '50s but not the fit that Candice began to delve into clothing desgin.
In 1999, Candice launched the Trashy Diva clothing line, a collection of vintage-inspired frocks featuring a long silk and satin 1930s-style dress and coat. The collection was met with much success and led Candice to expand the collections featuring vintage-inspired styles from the 1930s, '40s, and '50s ranging from size 0 to 24. Her design inspiration not only comes from vintage clothing but also from Trashy Diva customers and the 30 women she employs.
Today, there are five Trashy Diva stores located throughout New Orleans, including two dress stores, two lingerie stores, and a shoe store. More than 50 boutiques worldwide carry the Trashy Diva clothing line. Additionally, online sales have been booming since trashydiva.com went live in 1997.
In 2013, Candice made the annual list of Gambit’s (bestofneworleans.com) 40 Under 40. She was also named one of New Orleans Top Female Achievers by New Orleans Magazine in 2014, and she was recognized as one of New Orleans top style makers in 2015.
Each piece is both timeless and ageless with inspiration taken from antique and vintage clothing with a strong emphasis on feminine styles that flatter a variety of body types. We strive to bring back fine details that are rarely seen in clothing today. Most of our clothing is not “hand made," but you find that each piece has a one-of-a-kind feeling. You might see the clothing and think “vintage reproduction, but it is most often from the case." We base many of our styles on vintage, but we totally fashion each style to be above all else flattering, which usually means weeks of re-fitting the garments and re-cutting patterns. We use only fine fabrics in our garments PERIOD (why use anything but the best?). We suggest dry cleaning for all of our garments. We produce exceptionally well-made clothing at attractive price points for customers of all ages.
Trashy Diva has enjoyed mention in print magazines and local newspapers, on both the small and big screens, and has been worn by many celebrities. Trashy Diva been featured in several local, national, and international magazine-including LUCKY MAGAZINE, ELLE MAGAZINE, THE NY POST, BEST OF NEW ORLEANS MAGAZINE, WHERE -NEW ORLEANS MAGAZINE, NEW ORLEANS HOMES & LIFESTYLES, CITY LIFE, and TIME MAGAZINE. Trashy Diva has been featured on episodes of Fox’s AMBUSH MAKEOVER, tlc’s MAKEOVER STORY, and Oxygen’s NICE PACKAGE, worn by Mary Tyler Moore in the tv movie “SNOW WONDER 2005", ABC’s “THE GATES” series, “THE LIBRARIAN” TV movie, “The Price is Right Game Show” worn by hostesses, HBO’s “TRUE BLOOD” worn by Evan Rachel Wood, “THE DAILY SHOW” worn by Kristen Schaal , “Late Night with Craig Ferguson” worn by Theresa Anderson, “Jimmy Kimmel Live” worn by Leeza Gibbons. Trashy Diva has been worn in films including “STAY ALIVE” worn by Sophia Bush”, “SOLSTICE” worn by Elisabeth Harnois, “NIGHTS IN RODANTHE” by Viola Davis, and many others! Trashy Diva is also featured in books including: RETRO CHIC and GLOOM COOKIE COMIC.
In the News:
Trashy Diva has been featured in several local, national, and international magazines, including: Lucky Magazine, Elle Magazine, and Time Magazine.
Trashy Diva's styles have also been highlighted on both the small and big screens, including: Netflix's House of Cards, New Girl, American Horror Story, True Blood, Treme, and Nights in Rodanthe.
Celebrities Love Trashy Diva:
Trashy Diva pieces have also been worn by a number of celebrities, including: Katy Perry, Zooey Deschanel, Taylor Swift, Kristen Schaal, Evan Rachel Wood, Sophia Bush, Meyrick Murphy, and Andie MacDowell.